Friend and noted leadership expert Warren Bennis said, "Leadership is the capacity to translate vision into reality". The intersection of vision and reality is where Martha excels.
Before the start-up Magnetique was even funded, Martha took the fashion tech concept from whiteboard to a fully realized digital shopping service. Development partners included Time Inc., InStyle, Macys, Bloomingdales and Dillards, and unprecedented business agreements to launch the shopping information platform.
BBDO made Martha their youngest SVP, assigning her to pitch and lead the account team for Apple Computer. The creative work for the successful re-launch of the failing Macintosh was based on an insight about the experience of using computers that Martha championed: sell more computers by demonstrating to business people how they can personally excel when they make technology central to their lives. The strategy ultimately helped shift communications in the category away from parity product features and toward a vision of how people benefit from innovative tech.
The landmark L’Oreal Paris Women of Worth program was designed and executed by Martha's team at McCann Erickson as a global platform to use the brand’s core values as a beacon for recognizing women who make a difference in their communities. Originally built on the compelling stories of L’Oreal spokeswomen, including Beyonce, Andy McDowell and Eva Longoria, the initiative continues to evolve the legendary L’Oreal "Because I'm Worth It" campaign in an aspirational, collaborative and digital celebration of women doing worthy work.
Leadership manifests in talent development as well. From the ranks of the inspiring and gifted people Martha recruited to her teams, many went on to top positions at world class - and often world changing - organizations including Apple, Yahoo, The Aspen Institute, IBM, Glam, Red Envelope, Ziff Davis, Microsoft, Ogilvy & Mather and many more.